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Brand Story


DR. Wu Clinical Skincare is arange of highly effective medical skincare products backed by latest discovery in Science, Biotechnology and Cosmetics It was started in 2004 by Dr. Ying-Ching Wu, a renowned dermatologist in Taiwan with over 40 years of clinical experience. Named as the ‘Godfather’ of Taiwan’s beauty industry, he was the first to bring the concept of cosmeceutical skincare into Taiwan when he combined treatment of skin problems together with beauty treatments in his clinical practice.

Spurred by popular demand from his own patients for gentle yet high efficacy skincare products suitable for sensitive skin and post-aesthetic care, he then created DR. WU Clinical Skincare products that his patients could use on a day-to-day basis to improve skincare results.Its range focuses on five core values: No Additives, No Alcohol, Non Comedogenic, High Grade Actives and High Safety Level. This range was so effective that it quickly grew popular with Taiwan’s celebrities and beauty editors. It shaped Taiwan’s beauty industry with its success and since 2005, has remained Taiwan’s No. 1 Cosmeceutical Brand.




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